This is how it works. In short…
Full Picture lets you connect your WordPress site to 15 different tracking and marketing tools like Google Analytics, Facebook Pixel, Hotjar, Microsoft Advertising and more. You can also use GTM integration to add even more tools if you like.
Each integration available in Full Picture lets you track things that you wouldn’t be able to track with standard integration. You can track clicks, form submissions, conversions, broken links, ad block usage and more.
And finally, to make all your data-collection compliant with cookie laws, Full Picture also comes with one of the most powerful cookie notices for WordPress. At no extra cost. With full, native opt-in support (and opt-out if you choose).
Use the tools that make sense to you
With Full Picture you can connect your WordPress site to 15 tracking tool for 360-degrees insights. Find out which ones are the best fit for you and get the data that makes your business. Not breaks it.
With tools like Google Analytics, Plausible or Splitbee you will be able to learn:
- How many people visitored your site
- Where they were coming from
- What pages they liked the most & the least
- and much more
But stats show you only a part of the bigger picture. That is why Full Picture also gives you…
While statistics tell you how many times something happened, user session recordings let you see that. Imagine the insights you can get when you see:
- how your visitors interact with your site,
- what they struggle with,
- what functions they use (or not).
But this is just another part of the puzzle. That is why Full Picture also gives you…
Heatmaps let you see where users click, see and how far they scroll your website’s pages. This gives you important information:
- what parts of your website are rarely seen,
- what attracts the attention of your visitors,
- what parts of your content makes visitors less itnerested.
But to have 360-degrees traffic insights you also need…
Use Full Picture’s integrations with advertising tools and powerful tracking features to conduct laser-focused advertising campaigns. Measure their effectiveness and learn:
- which of your value propositions are the most attractive,
- which of your USPs are the most powerful.
But the power of Full Picture doesn’t end there. It also gives you…
Surveys & Feedback forms
Ask your visitors what they don’t like about your site’s content, layout, features and offer. Or let them leave you feedback which may shed light on the issues you had no idea about.
This helps you understand your visitors better and make your site more attractive, user-friendly and – most importantly – improve its conversion rate.
But to get 360-degrees user insights you also need…
Do not guess which headline, text, banner or layout is better. Full Picture comes with tools that let you test different versions of your content and check which ones perform better.
Combine this information with the insights from statistics, session recordings and other sources to get 360-degree view on your traffic.
Sound like too much? Use the tools that make sense to you. Full Picture gives you choice.
Track what is important. Easily
Full Picture gives superpowers to the tools is integrates. It exends their tracking abilities with suctom-coded, powerful tracking features. All of them are available to you with a click, without the need to hire a developer.
Advertise where your customers are
With Full Picture you can not only track conversion rates of your ads. You can build remarketing lists based on your visitors’ behavior.
Now, you can create laser-focus advertising campaigns in the most widely used search engines, services and platforms.