WooCommerce tracking

Send your WooCommerce events to 17+ analytics and marketing tools

Connect your store data to Google Analytics 4, Google Ads, Facebook/Meta Pixel, Microsoft Clarity, and more — automatically collecting revenue, taxes, shipping, and product performance.

Soft gradient illustration of stacked analytics cards in dusty blue and warm peach tones, suggesting a marketing dashboard.
What you can track

Automatic e-commerce data collection

Revenue & orders

Send transaction totals, order IDs, and currency to every connected tool without writing code.

Taxes & shipping

Pass detailed cost breakdowns so analytics tools can calculate true net revenue.

Product performance

Track product views, add-to-cart actions, and purchases per item to spot your best sellers.

Refund tracking

Record refund events so your dashboards reflect the real picture of store performance.

Smart features

Useful data, not noise

Full Picture enriches each WooCommerce event with helpful context — like order counts in a session — and skips sending personally identifying details by default.

Configure what gets sent from a single screen, then revisit your setup any time you want to track something new.

Explore features
Close-up of a clean settings panel with toggle switches and a pale teal accent color, suggesting a plugin configuration screen.
What you can do with the data

Plug store data into your favorite tools

The plugin forwards WooCommerce events to analytics and marketing platforms already listed on the Integrations page. Sample data points sent to each tool:

Data fieldSent to connected tools
Transaction IDYes
Order revenueYes
Tax amountYes
Shipping costYes
Product name & IDYes
Product price & quantityYes
Coupon code usedYes

Not every tool supports every field. Some analytics platforms receive simplified event data only.

Give the free version a try

Install from the WordPress repository and start tracking your store today. Upgrade to PRO for advanced features and email support.

See pricing