You know what a conversion funnel looks like. It is a 2-dimensional representation of a process of converting a person into a customer. In most funnels, the stages are the same as in the AIDA model – Awareness, Interest, Desire, Action/Conversion. Sometimes there is an extra “Retention” stage that describes a whole different funnel where … Read more
Wouldn’t it be great to know what interests your site visitors, what content they like, what features got them interested in your product, what content got them to sign up to your newsletters? There is! And it is really easy. Simply label each webpage on your site with tags that sum up what they are … Read more
Have you ever stopped filling a survey when you came across a question that could be understood in different ways? Or maybe the list of possible answers was missing the one you needed? Or maybe you only got to choose a single answer from a list – and you really wanted to choose many? Or … Read more
There are a lot of reasons to use Google Analytics, but there are just as many not to. Answer these few questions below and see what is the best option for you. It will take you just a few minutes. #1 Is it important for your site to comply with cookie law and GDPR (privacy … Read more
As you probably know by the ruling of the German court, Google Fonts do not comply with GDPR (more details). This means that their use is now prohibited in this country, and there is a high probability that other EU countries may soon follow. Let’s see what methods you can use to make your WordPress … Read more
In one of my previous articles I talked about why Google Analytics is a bad choice for website owners and administrators in terms of data quality, usability and privacy. In this article I will give you some ideas of tools that can replace its most important function – traffic measurement. I will also briefly mention … Read more
There are things in life that you should do, you have to do and the do-if-you-wants. WordPress guilty pleasures are obviously in the last one. However, unlike watching Korean romantic dramas or music so bad that no-one should know about it, WordPress guilty pleasures look almost like work. Or at least my wife sees them … Read more
When most people open (or build) a new website they tend to go high and wide. They want all the best from the start. And their reasoning is pretty sound too. I don’t want my site to scare people off I want my site to convert well I want my site to rank well in … Read more