In one of my previous articles I talked about why Google Analytics is a bad choice for website owners and administrators in terms of data quality, usability and privacy. In this article I will give you some ideas of tools that can replace its most important function – traffic measurement. I will also briefly mention … Read more
There are things in life that you should do, you have to do and the do-if-you-wants. WordPress guilty pleasures are obviously in the last one. However, unlike watching Korean romantic dramas or music so bad that no-one should know about it, WordPress guilty pleasures look almost like work. Or at least my wife sees them … Read more
When most people open (or build) a new website they tend to go high and wide. They want all the best from the start. And their reasoning is pretty sound too. I don’t want my site to scare people off I want my site to convert well I want my site to rank well in … Read more
There are 2 answers to this question. If you simply use a standard installation of Google Optimize then the answer is yes, BUT it won’t be much use to you (read below). If you use a smart loading technique and a special cookie notice, then you can use Google Optimize while remaining 100% cookie law … Read more
Ever since Cookie Law directive was introduced in the EU there have been questions. People complained that the directive is lax and open for interpretations. But the fact that each EU country could implement it differently added to the confusion even more. But hey, it’s gotten worse. With the introduction of GDPR, CCPA and other … Read more
This will be a short article but an important one. There are many things that can be said about Google Analytics 4. First things that come to most people’s minds are these: It’s free. It’s powerful – it is the most powerful free analytics tool you can get. It’s easy to install. It has easy … Read more