Supported Integrations

16+ ready-to-use integrations

Each tool can be enabled independently. Tracking payloads, consent rules, and event data are passed through Full Picture's privacy layer before reaching the third-party script.

Google

• AnalyticsGoogle Analytics 4Send page views, custom events, and engagement data to GA4.
• AnalyticsUniversal AnalyticsContinue using existing UA properties alongside GA4.
• AdvertisingGoogle AdsTrack conversions and audiences for Google Ads campaigns.
• TestingGoogle OptimizeRun A/B and multivariate tests through GTM.
• TaggingGoogle Tag ManagerDeploy any tag through a managed GTM container.

Meta & Social Ads

• PixelFacebook / Meta PixelRecord page, ViewContent, AddToCart, and Purchase events.
• AdsPinterest AdsForward conversion events to Pinterest.
• AdsLinkedIn AdsSend website conversions and audiences to LinkedIn.
• AdsTwitter AdsTrack onsite conversions for Twitter / X campaigns.

Microsoft

• AnalyticsMicrosoft ClarityHeatmaps and session recordings without extra code.
• AdvertisingMicrosoft AdvertisingPass UET events to Bing Ads.

Heatmaps & Session Recording

• HeatmapHotjarHeatmaps, recordings, and on-site polls.
• HeatmapCrazy EggHeatmaps, scrollmaps, and confetti reports.
• HeatmapInspectletLive session recordings and heatmaps.

Privacy-friendly analytics

• AnalyticsPlausibleLightweight analytics without cookies.
• AnalyticsSplitbeeCookie-free analytics and A/B testing.

Bringing multiple tracking tools together in one place can dramatically reduce the time spent switching between dashboards and settings panels. A privacy-focused WordPress solution lets site owners connect their favourite analytics, advertising, and behaviour-tracking platforms from a single interface, keeping the workflow clean and consistent. Rather than installing and configuring each integration separately, every supported tool can be activated individually, with consent rules, event mappings, and script delivery handled through one central layer. This approach simplifies daily management while helping maintain a cohesive data strategy across all the services a site relies on for insight and optimisation.

Compatibility with leading analytics platforms is often the first consideration for any website owner, and a well-designed tag manager makes that connection straightforward. Page views, custom events, engagement metrics, and audience signals can be routed to whichever analytics property is in use, allowing teams to continue measuring performance without disrupting existing reports. Support for both modern and legacy property formats means transitions between tracking versions can happen gradually, giving marketers room to test, validate, and migrate at a comfortable pace while keeping historical data intact and accessible throughout the changeover period.

Advertising and conversion tracking integrations help tie marketing spend directly to on-site behaviour, giving a fuller picture of how campaigns perform from first click to final conversion. Tags associated with major ad networks and platforms can be loaded conditionally, ensuring they only fire after a visitor grants the appropriate consent. This conditional delivery supports compliance with regional privacy regulations while still allowing advertisers to measure return on investment, build remarketing audiences, and optimise creative based on reliable conversion data passed through the privacy layer.

Behaviour-tracking and session-recording tools offer a deeper view of how real visitors interact with a site, revealing patterns that aggregate statistics alone cannot show. By routing heatmap data, click maps, scroll depths, and session replays through a consent-aware layer, site owners can gather rich qualitative insights without compromising visitor privacy. Tools focused on product analytics and event-level reporting can also be integrated, helping teams uncover the real sources of traffic, understand referral patterns, and make informed decisions about content, design, and overall user experience improvements.