Full Picture FREE vs PRO
What are the differences?
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- Available tools
- Tracking options
- E-commerce
- Cookie notice
- Tracking exclusion
- Privacy policy extras
- Unique features
Available Tools
| FREE | PRO | |
|---|---|---|
| Google Analytics 4 | Yes | Yes |
| Google Analytics 4 #2 (second tag) | – | Yes |
| Google Analytics UA | Yes | Yes |
| Google Analytics UA #2 (second tag) | – | Yes |
| Facebook Pixel | Yes | Yes |
| Facebook Pixel #2 (second tag) | – | Yes |
| Google Optimize | Yes | Yes |
| Google Ads | – | Yes |
| Microsoft Advertising | – | Yes |
| Microsoft Clarity | Yes | Yes |
| Google Tag Manager | Yes | Yes |
| Plausible | Yes | Yes |
| Twitter Ads | – | Yes |
| Pinterest Conversion Tag | – | Yes |
| Hotjar | Yes | Yes |
| LinkedIn Insights | – | Yes |
| Crazy Egg | Yes | Yes |
| Splitbee | Yes | Yes |
| Inspectlet | Yes | Yes |
Tracking options
| FREE | PRO | |
|---|---|---|
| Track broken links | Yes | Yes |
| Tracking clicks in outbound links | Yes | Yes |
| Tracking clicks in affiliate links | Yes | Yes |
| Tracking clicks on page elements | Yes | Yes |
| Tracking clicks on buttons in cookie notice | Yes | Yes |
| Tracking clicks on contact links (phone & email) | Yes | Yes |
| Tracking file downloads | Yes | Yes |
| Tracking form submission | Yes | Yes |
| Tracking scroll depth | Yes | Yes |
| Tracking when page elements are visible | Yes | Yes |
| Tracking Ajax navigation | Limited | Yes |
| Tracking ad blocker | Yes | Yes |
| Tracking page IDs | Yes | Yes |
| Tracking page types | Yes | Yes |
| Tracking page numbers | Yes | Yes |
| Tracking page/post authors’ display names | Yes | Yes |
| Tracking post/page authors’ IDs | Yes | Yes |
| Tracking post/page publish dates | Yes | Yes |
| Tracking visitors logged-in status | Yes | Yes |
| Tracking user roles of logged-in visitors | Yes | Yes |
| Tracking page language | Yes | Yes |
| Tracking terms (of tags, categories and custom taxonomies) | Yes | Yes |
| Tracking how long visitors are engaged with the page’s content | Yes | Yes |
| Tracking the number of search results | Yes | Yes |
| Tracking JavaScript errors | – | Yes |
| Tracking data in HTML | – | Yes |
| Tracking conversions | Limited | Yes |
| Tracking purchases | – | Yes |
| Tracking additions to cart | – | Yes |
| Tracking removals from cart | – | Yes |
| Tracking other e-commerce events | – | Yes |
E-commerce
Full Picture FREE gives you Google Analytics and Facebook Pixel integrations that can be configured to track some conversions that happen on the site. However this is very limited.
The PRO version of Full Picture lets you track all sorts of conversions and e-commerce events. WooCommerce is supported out-of-the-box and events from other e-commerce plugins can be tracked with Full Picture’s custom event codes.
| FREE* | PRO | |
|---|---|---|
| Tracking e-commerce events | Purchases only | Yes |
| Tracking conversions | No | Yes |
| Building remarketing lists | Limited | Yes |
| Tracking data from any e-commerce plugin | Limited | Yes |
| Tracking data in HTML | Limited | Yes |
| WooCommerce support | Purchases only | Yes |
| Easy Digital Downloads support | – | Add-on is planned |
* E-commerce and WooCommerce support will be available in Full Picture 2.0 coming in August 2021
Cookie notice
| FREE | PRO | |
|---|---|---|
| Option to load tools after visitors opt-in to cookies | Yes | Yes |
| Option to load tools after pageload with opt-out on cookie decline | Yes | Yes |
| Option to choose which tools load after cookie consent or after pageload | Yes | Yes |
| Geolocation – show cookie notice only in specific countries | – | Yes |
| Easy styling in visual customize | Yes | Yes |
| Styling background, overlay, position, buttons | Yes | Yes |
| Option to hide sections and buttons of the notice | Yes | Yes |
| Fully editable texts | Yes | Yes |
| Cookie notice in multiple languages (with WPML and Polylang) | Yes | Yes |
Tracking exclusion
| FREE | PRO | |
|---|---|---|
| Exclude traffic for logged-in and not logged-in users with a special link | Yes | Yes |
| Exclude logged-in users with specific roles | Yes | Yes |
Privacy policy extras
| FREE | PRO | |
|---|---|---|
| Shortcode that displays a list of currently enabled tools that require cookies | Yes | Yes |
| CSS class that opens a cookie notice settings | Yes | Yes |
Unique features
| FREE | PRO | |
|---|---|---|
| Redirect people to your custom 404 page | Yes | Yes |
| Label pages by type for analysis by type | Yes | Yes |
| Adjust the plugin to your skill level (advanced, standard and easy modes) | Yes | Yes |
| Prevent tracking by a special link | Yes | Yes |
| Privacy policy exstras (see above) | Yes | Yes |
| Track how many visitors use ad blockers | Yes | Yes |
| Track JavaScript errors | – | Yes |
| Prevent tracking pages until they are viewed | Yes | Yes |
| Track when elements are seen (ads, popups, etc.) | Yes | Yes |
| Track clicks on dynamically-added page elements | Yes | Yes |
| Label pages by type for later analysis | Yes | Yes |
| Full opt-in and opt-out functions in cookie notice | Yes | Yes |
| Track only the first click if a user clicks multiple times on the same element | Yes | Yes |
| Do not track form submission if they could be submitted by bots | Yes | Yes |
| Do not track exploratory page scrolls | Yes | Yes |
| Track original page title in Google Analytics reports | Yes | Yes |
| Use Google Analytics 4 and Universal Analytics at the same time | Yes | Yes |
| Use up to 2 integrations of GA UA, GA 4 and Facebook Pixel at the same time | – | Yes |
| Easily change prefix for Google Analytics cookies | Yes | Yes |
| Prevent sending GA events to GTM’s data_layer | Yes | Yes |
| Give tracking scripts extra time to send data before the page redirects after a user clicks a link | – | Yes |
| Blur page content behind cookie notice | Yes | Yes |
| Make exceptions for certain parts of the page from being blurred | Yes | Yes |
| Send to GTM what cookie notice buttons were clicked | Yes | Yes |
| Send to GTM what are visitors’ previous cookie choices | Yes | Yes |
| Track clicks in cookie notice buttons by tools that don’t get blocked by ad blockers | Yes | Yes |
| Tag session recordings | Yes | Yes |
| and more… |