Full Picture FREE vs PRO
What are the differences?
Go to section
- Available tools
- Tracking options
- E-commerce
- Cookie notice
- Tracking exclusion
- Privacy policy extras
- Unique features
Available Tools
| Free | Lite | Pro | |
|---|---|---|---|
| Google Analytics 4 | Yes | Yes | Yes |
| Google Analytics 4 #2 (second tag) | – | Yes | Yes |
| Google Analytics UA | Yes | Yes | Yes |
| Google Analytics UA #2 (second tag) | – | Yes | Yes |
| Facebook Pixel | Yes | Yes | Yes |
| Facebook Pixel #2 (second tag) | – | Yes | Yes |
| Google Optimize | Yes | Yes | Yes |
| Google Ads | Yes | Yes | Yes |
| Microsoft Advertising | Yes | Yes | Yes |
| Microsoft Clarity | Yes | Yes | Yes |
| Google Tag Manager | Yes | Yes | Yes |
| Plausible | Yes | Yes | Yes |
| TikTok Pixel | Yes | Yes | Yes |
| Twitter Ads | Yes | Yes | Yes |
| Pinterest Conversion Tag | Yes | Yes | Yes |
| Hotjar | Yes | Yes | Yes |
| LinkedIn Insights | Yes | Yes | Yes |
| Crazy Egg | Yes | Yes | Yes |
| Splitbee | Yes | Yes | Yes |
| Inspectlet | Yes | Yes | Yes |
Tracking options
| Free | Lite | Pro | |
|---|---|---|---|
| Track broken links | Yes | Yes | Yes |
| Tracking clicks in outbound links | – | Yes | Yes |
| Tracking clicks in affiliate links | – | Yes | Yes |
| Tracking clicks on page elements | Yes | Yes | Yes |
| Tracking clicks on buttons in cookie notice | – | Yes | Yes |
| Tracking clicks on contact links (phone & email) | – | Yes | Yes |
| Tracking file downloads | – | Yes | Yes |
| Tracking form submission | – | Yes | Yes |
| Tracking scroll depth | – | Yes | Yes |
| Tracking when page elements are visible | – | Yes | Yes |
| Tracking Ajax navigation | – | Yes | Yes |
| Tracking ad blocker | – | Yes | Yes |
| Tracking page IDs | – | Yes | Yes |
| Tracking page types | – | Yes | Yes |
| Tracking page numbers | – | Yes | Yes |
| Tracking page/post authors’ display names | – | Yes | Yes |
| Tracking post/page authors’ IDs | – | Yes | Yes |
| Tracking post/page publish dates | – | Yes | Yes |
| Tracking visitors logged-in status | Yes | Yes | Yes |
| Tracking user roles of logged-in visitors | Yes | Yes | Yes |
| Tracking page language | – | Yes | Yes |
| Tracking post terms (tags, categories and custom) | Yes | Yes | Yes |
| Tracking content engagement time | – | Yes | Yes |
| Tracking the number of search results | – | Yes | Yes |
| Tracking JavaScript errors | – | Yes | Yes |
E-commerce & conversion tracking
Integrations available with Full Picture FREE can track only conversions attributed to:
- specific URLs, e.g. visiting a “thank you” page
- Clicks, e.g. clicking on a “subscribe” button
No e-commerce information, product values, etc. are sent.
Full Picture Lite gives you everything that is in Free plus action-specific conversions. This means that user actions like form submits, affiliate link clicks etc. can also be treated and tracked as conversions.
Just like in the Free version, no e-commerce information, product values, etc. are sent, though.
Full Picture Pro lets you track all that Free and Lite plus e-commerce conversions and events from WooCommerce.
It automatically tracks purchases, additions to cart or wishlist, removals from cart, product views, product item views (on product lists) and more. Everything happens automatically, with minimal or no setup (depending on a tracking tool).
Cookie notice
| Free | Lite | Pro | |
|---|---|---|---|
| Opt-in cookie loading | Yes | Yes | Yes |
| Opt-out cookie loading | Yes | Yes | Yes |
| Geolocation – show cookie notice only in specific countries | Yes | Yes | Yes |
| Easy styling | Yes | Yes | Yes |
| Option to hide sections and buttons of the notice | Yes | Yes | Yes |
| Fully editable texts | Yes | Yes | Yes |
| Support of multi-language plugins (tested with WPML and Polylang) | Yes | Yes | Yes |
Tracking exclusion
| Free | Lite | Pro | |
|---|---|---|---|
| Exclude traffic for logged-in and not logged-in users with a special link | Yes | Yes | Yes |
| Exclude logged-in users with specific roles | Yes | Yes | Yes |
Privacy policy extras
| Free | Lite | Pro | |
|---|---|---|---|
| Shortcode that displays a list of currently enabled tools that require cookies | Yes | Yes | Yes |
| CSS class that opens a cookie notice settings | Yes | Yes | Yes |
Unique features
| Free | Lite | Pro | |
|---|---|---|---|
| Redirect people to your custom 404 page | – | Yes | Yes |
| Label pages by type for analysis by type | – | Yes | Yes |
| Prevent tracking by a special link (see above) | Yes | Yes | Yes |
| Privacy policy exstras (see above) | Yes | Yes | Yes |
| Track how many visitors use ad blockers | – | Yes | Yes |
| Track JavaScript errors | – | Yes | Yes |
| Prevent tracking pages until they are viewed | Yes | Yes | Yes |
| Track when elements are seen (ads, popups, etc.) | – | Yes | Yes |
| Track clicks on dynamically-added page elements | Yes | Yes | Yes |
| Page labeling | – | Yes | Yes |
| Track only the first click if a user clicks multiple times on the same element | Yes | Yes | Yes |
| Do not track form submissions that happen right after pageload | – | Yes | Yes |
| Do not track exploratory page scrolls | – | Yes | Yes |
| Track original page title in Google Analytics reports | – | Yes | Yes |
| Use Google Analytics 4 and Universal Analytics at the same time | Yes | Yes | Yes |
| Use up to 2 integrations of GA UA, GA 4 and Facebook Pixel at the same time | – | Yes | Yes |
| Easily change prefix for Google Analytics cookies | Yes | Yes | Yes |
| Prevent sending GA events to GTM’s data_layer | Yes | Yes | Yes |
| Give tracking scripts extra time to send data before the page redirects after a user clicks a link | Yes | Yes | Yes |
| Blur page content behind cookie notice | Yes | Yes | Yes |
| Make exceptions for certain parts of the page from being blurred | Yes | Yes | Yes |
| Send to GTM what cookie notice buttons were clicked | – | Yes | Yes |
| Send to GTM what are visitors’ previous cookie choices | – | Yes | Yes |
| Track clicks in cookie notice buttons by tools that don’t get blocked by ad blockers | – | Yes | Yes |
| and more… |