Full Picture Free vs PRO
Features Integrations Google Analytics 4 & UA Google Ads Google Optimize Google Tag Manager Facebook/Meta Pixel Microsoft Clarity Microsoft Advertising Hotjar Pinterest Ads Linkedin Ads Twitter Ads Inspectlet Crazy Egg Splitbee Plausible What you can track WooCommerce tracking Privacy tools Unique features Free vs PRO
Integrations Google Analytics 4 & UA Google Ads Google Optimize Google Tag Manager Facebook/Meta Pixel Microsoft Clarity Microsoft Advertising Hotjar Pinterest Ads Linkedin Ads Twitter Ads Inspectlet Crazy Egg Splitbee Plausible
Google Analytics 4 & UA
Google Ads
Google Optimize
Google Tag Manager
Facebook/Meta Pixel
Microsoft Clarity
Microsoft Advertising
Hotjar
Pinterest Ads
Linkedin Ads
Twitter Ads
Inspectlet
Crazy Egg
Splitbee
Plausible
What you can track
WooCommerce tracking
Privacy tools
Unique features
Free vs PRO
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Download Free
Feature comparison
You can download Full Picture Free by clicking a button in the main menu or by the end of this page.
Ready-to-use integrations
Extended tracking
E-commerce
Flexible privacy solutions
Tracking exclusion
Install and set-up tools without touching any code.
Free
Pro
Google Analytics 4
Yes
Google Analytics 4 #2 (second tag)
Google Analytics UA
Google Analytics UA #2 (second tag)
Facebook Pixel
Facebook Pixel #2 (second tag)
Matomo
TikTok Pixel
Pinterest Conversion Tag
LinkedIn Insights
Full Picture lets you track data and user actions that are normally not tracked by tracking tools (by default).
Track broken links
Tracking clicks in outbound links
Tracking clicks in affiliate links
Tracking clicks on page elements
Tracking clicks on buttons in cookie notice
Tracking clicks on contact links (phone & email)
Tracking file downloads
Tracking form submission
Tracking scroll depth
Tracking when page elements are visible
Tracking Ajax navigation
Tracking ad blocker
Tracking page IDs
Tracking page types
Tracking page numbers
Tracking page/post authors’ display names
Tracking post/page authors’ IDs
Tracking post/page publish dates
Tracking visitors logged-in status
Tracking user roles of logged-in visitors
Tracking page language
Tracking post terms (tags, categories and custom)
Tracking content engagement time
Tracking the number of search results
Tracking JavaScript errors
Integrations available with Full Picture FREE can track only conversions attributed to:
specific URLs, e.g. visiting a “thank you” page
Clicks, e.g. clicking on a “subscribe” button
No e-commerce information, product values, etc. are sent.
Full Picture PRO gives you everything that is in Free plus action-specific conversions and e-commerce conversion tracking in the WooCommerce plugin.
Conversions on specific URLs
Conversions after clicks
WooCommerce Purchases (with detailed product tracking)
WooCommerce Events (add-to-cart, add-to-wishlist, etc.)
Full Picture comes with a cookie notice , iframe blocker and privacy-policy extension that can will help you comply with privacy regulations.
The cookie notice can be easily set up to comply with GDPR, CCPA and other regulations. It can load the tracking tools (which require cookies) on pageload or when visitors agree to cookies. It can also disable parts of the tracking tools if visitors agree only to specific cookie types.
Full-features cookie notice
GDPR compliance
CCPA compliance
Geolocation (show the notice only where necessary)
Full customisation of the notice (colors, texts, sections, buttons)
Translation-ready (tested with WPML and Polylang)
Shortcode that displays a list of currently enabled tools that require cookies (to be used in your privacy policy)
Iframe blocking
Track your visitors, not yourself.
Exclude traffic for specific users with a special link
Exclude logged-in users with specific roles
Redirect people to your custom 404 page
Label pages by type for analysis by type
Prevent tracking by a special link (see above)
Privacy policy exstras (see above)
Track how many visitors use ad blockers
Track JavaScript errors
Prevent tracking pages until they are viewed
Track when elements are seen (ads, popups, etc.)
Track clicks on dynamically-added page elements
Page labeling
Track only the first click if a user clicks multiple times on the same element
Do not track form submissions that happen right after pageload
Do not track exploratory page scrolls
Track original page title in Google Analytics reports
Use Google Analytics 4 and Universal Analytics at the same time
Use up to 2 integrations of GA UA, GA 4 and Facebook Pixel at the same time
Easily change prefix for Google Analytics cookies
Prevent sending GA events to GTM’s data_layer
Give tracking scripts extra time to send data before the page redirects after a user clicks a link
Blur page content behind cookie notice
Make exceptions for certain parts of the page from being blurred
Send to GTM what cookie notice buttons were clicked
Send to GTM what are visitors’ previous cookie choices
Track clicks in cookie notice buttons by tools that don’t get blocked by ad blockers
and more…
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Full Picture Free vs PRO
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