Full Picture FREE vs PRO

What are the differences?

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Available Tools

Google Analytics 4YesYesYes
Google Analytics 4 #2 (second tag)YesYes
Google Analytics UAYesYesYes
Google Analytics UA #2 (second tag)YesYes
Facebook PixelYesYesYes
Facebook Pixel #2 (second tag)YesYes
Google OptimizeYesYesYes
Google AdsYesYesYes
Microsoft AdvertisingYesYesYes
Microsoft ClarityYesYesYes
Google Tag ManagerYesYesYes
TikTok PixelYesYesYes
Twitter AdsYesYesYes
Pinterest Conversion TagYesYesYes
LinkedIn InsightsYesYesYes
Crazy EggYesYesYes

Tracking options

Track broken linksYesYesYes
Tracking clicks in outbound linksYesYes
Tracking clicks in affiliate linksYesYes
Tracking clicks on page elementsYesYesYes
Tracking clicks on buttons in cookie noticeYesYes
Tracking clicks on contact links (phone & email)YesYes
Tracking file downloadsYesYes
Tracking form submissionYesYes
Tracking scroll depthYesYes
Tracking when page elements are visibleYesYes
Tracking Ajax navigationYesYes
Tracking ad blockerYesYes
Tracking page IDsYesYes
Tracking page typesYesYes
Tracking page numbersYesYes
Tracking page/post authors’ display namesYesYes
Tracking post/page authors’ IDsYesYes
Tracking post/page publish datesYesYes
Tracking visitors logged-in statusYesYesYes
Tracking user roles of logged-in visitorsYesYesYes
Tracking page languageYesYes
Tracking post terms (tags, categories and custom)YesYesYes
Tracking content engagement timeYesYes
Tracking the number of search resultsYesYes
Tracking JavaScript errorsYesYes

E-commerce & conversion tracking

Integrations available with Full Picture FREE can track only conversions attributed to:

  1. specific URLs, e.g. visiting a “thank you” page
  2. Clicks, e.g. clicking on a “subscribe” button

No e-commerce information, product values, etc. are sent.

Full Picture Lite gives you everything that is in Free plus action-specific conversions. This means that user actions like form submits, affiliate link clicks etc. can also be treated and tracked as conversions.

Just like in the Free version, no e-commerce information, product values, etc. are sent, though.

Full Picture Pro lets you track all that Free and Lite plus e-commerce conversions and events from WooCommerce.

It automatically tracks purchases, additions to cart or wishlist, removals from cart, product views, product item views (on product lists) and more. Everything happens automatically, with minimal or no setup (depending on a tracking tool).

Opt-in cookie loadingYesYesYes
Opt-out cookie loadingYesYesYes
Geolocation – show cookie notice only in specific countriesYesYesYes
Easy stylingYesYesYes
Option to hide sections and buttons of the noticeYesYesYes
Fully editable textsYesYesYes
Support of multi-language plugins (tested with WPML and Polylang)YesYesYes

Tracking exclusion

Exclude traffic for logged-in and not logged-in users with a special linkYesYesYes
Exclude logged-in users with specific rolesYesYesYes

Privacy policy extras

Shortcode that displays a list of currently enabled tools that require cookiesYesYesYes
CSS class that opens a cookie notice settingsYesYesYes

Unique features

Redirect people to your custom 404 pageYesYes
Label pages by type for analysis by typeYesYes
Prevent tracking by a special link (see above)YesYesYes
Privacy policy exstras (see above)YesYesYes
Track how many visitors use ad blockersYesYes
Track JavaScript errorsYesYes
Prevent tracking pages until they are viewedYesYesYes
Track when elements are seen (ads, popups, etc.)YesYes
Track clicks on dynamically-added page elementsYesYesYes
Page labelingYesYes
Track only the first click if a user clicks multiple times on the same elementYesYesYes
Do not track form submissions that happen right after pageloadYesYes
Do not track exploratory page scrollsYesYes
Track original page title in Google Analytics reportsYesYes
Use Google Analytics 4 and Universal Analytics at the same timeYesYesYes
Use up to 2 integrations of GA UA, GA 4 and Facebook Pixel at the same timeYesYes
Easily change prefix for Google Analytics cookiesYesYesYes
Prevent sending GA events to GTM’s data_layerYesYesYes
Give tracking scripts extra time to send data before the page redirects after a user clicks a linkYesYesYes
Blur page content behind cookie noticeYesYesYes
Make exceptions for certain parts of the page from being blurredYesYesYes
Send to GTM what cookie notice buttons were clickedYesYes
Send to GTM what are visitors’ previous cookie choicesYesYes
Track clicks in cookie notice buttons by tools that don’t get blocked by ad blockersYesYes
and more…