Even though Full Picture is a WordPress tag manager, it also lets you install and use GTM on your site. You can use it if you are used to GTM but you still want to make use of the unique features of Full Picture.
Choose Full Picture’s Google Tag Manager integration to easily send to GTM WooCommerce events, database meta data and user actions.
What you can track
WooCommerce events and data
User engagement time
Custom meta data from other plugins
AJAX-triggered URL changes
Visibility of page elements
Automatically track and send WooCommerce purchases, product and list item views, additions to cart and other events
Does not track pages in tabs until they are viewed
Track clicks with the left and middle mouse button
Track custom meta data from other plugins and frameworks like ACF or Meta Box (available in FP 3.4.0)
Track how long user was actively engaged with the content on site
Label pages for easy grouping and analysis
Track internal broken links
Other plugin features
Features and functions listed below are common to other ready-to-use integrations available in Full Picture plugin for WordPress.
Use 16 other ready-to-use integrations with tracking and marketing tools or add your own scripts
Send WooCommerce events automatically to all enabled integrations
Use an in-built privacy-focused cookie notice with geolocation!
Easily prevent tracking yourself and your employees with a unique tracking-prevention solution
Create a custom 404 page and redirect there everyone who clicks a broken link