WooCommerce events and data tracked by Full Picture

Home » Support » Docs » WooCommerce events and data tracked by Full Picture

Full Picture automatically tracks a number of WooCommerce events (e.g. purchases, product views, etc.) and data associated with them (e.g. order IDs, cart values, names of products, etc.).

Attention! Please note that not all of the tracked data is actually sent to all the tracking tools you enabled in Full Picture. Some tools do not track some events and data associated with them. For example, when the visitor views a product details page, Full Picture:

  1. Checks which of the tracking tools you enabled can track product views
  2. Checks if there are any special requirements to send the event (e.g. Twitter Ads requires all events to be registered before they can be tracked)
  3. For each of the tools that accept the event Full Picture:
    • grabs all the data about the product that is being viewed
    • chooses event data that is accepted by the tool
    • reformats it into a required format
    • sends the event and its data

Tracked events and data

Purchase event

Tracked on “Thank you for your order” page the first time it is displayed. The same order with the same ID cannot be tracked more than once.

Tracked data*:

  1. order id
  2. currency
  3. order qty
  4. coupons
  5. order value
  6. order tax
  7. shipping cost
  8. item name
  9. item qty
  10. item price
  11. item brand
  12. item category

Product view event

Tracks views of product detail page and quick view windows (on condition that they display a standard “add to cart” button and use a standard WooCommerce hook “woocommerce_after_add_to_cart_button”).

Tracked data*:

  1. currency
  2. item brand
  3. item category
  4. item id
  5. item name
  6. item price

Product impression event

Tracks what products were viewed in product categories, up-sells, cross-sells, widgets.

Tracked data*:

  1. currency
  2. item brand
  3. item category
  4. item id
  5. item name
  6. item price

Product teaser click event

Tracks clicks in product teasers in product categories, up-sells, cross-sells, widgets and blocks (except “All products” and “Featured products” blocks).

Tracked data*:

  1. currency
  2. item brand
  3. item category
  4. item id
  5. item list name (e.g. “up-sells”)
  6. item list pos (on which position the product was on the list)
  7. item name
  8. item price
  9. item qty

Checkout start event

Tracks products in cart the first time checkout page was visited by the customers. Abandoning the checkout and then returning to it will not send an additional “checkout start” event.

Tracked data*:

  1. cart qty
  2. cart value
  3. currency
  4. item brand
  5. item category
  6. item id
  7. item name
  8. item price
  9. item qty

Add to cart event

Works on single, variable and grouped products and on quick view windows (on condition that they display a standard “add to cart” button and use a standard WooCommerce hook “woocommerce_after_add_to_cart_button”).

Attention! Variations can be tracked in 2 ways. Please see the WooCommerce Tracking page for more details.

Tracked data*:

  1. currency
  2. item brand
  3. item category
  4. item id
  5. item name
  6. item price
  7. item qty
  8. item list name (for products in lists, e.g. categories or up-sells)
  9. item list pos (position of an item on the list)

Add to wishlist event

Works if wishlist button is added right after the “add to cart” button. Other placements have not been tested.

Attention! Requires additional setup on the WooCommerce Tracking page.

Tracked data*:

  1. currency
  2. item brand
  3. item category
  4. item id
  5. item name
  6. item price
  7. item qty

Remove from cart event

Works on products in the cart page and in the mini cart (if displayed using the standard WooCommerce function).

Tracked data*:

  1. currency
  2. item brand
  3. item category
  4. item id
  5. item name
  6. item price
  7. item qty

* Every tracking tool accepts different data. Please see their documentation for details.