In WordPress we have many types of content, like pages, posts, categories, archives, etc.
Most of these content types have only one specific purpose. Product pages display products, search pages display search results, 404-page displays “page not found” information, etc.
Now, it is important to know that some analytics tools can take this information and let you filter your reports by types of pages. This makes analysis of these types much easier.
However, there is one problem – pages.
The problem with pages
In WordPress “pages” can have multiple purposes. They can be used as front pages, blog pages, contact pages, landing pages, checkouts, carts (with plugins), etc. etc.
Full Picture does its best to recognize these types and send this information to integrated tracking tools, but it cannot recognize all of them.
It cannot tell the difference between your landing pages, contact pages, “about us” pages, etc.
And this is where page labeling comes in.
How to label pages
After you enable page labeling Full Picture will add a new section to your page edit screen.
It will look and behave similarly to how tags work on your post edit screens.
Using this field you can label your pages with one or more labels.
How to track page labels?
To track labels you need to enable “page type” tracking and/or “term tracking” in your analytics tool in Full Picture’s settings.
This is because page labels are sent to tracking tools as:
- a “page type” – but only if it’s purpose is not already defined, like search page, front page, blog page or 404 page, etc. Only the first page label you entered in the field will be used as a page type.
- as “taxonomy terms” – like post categories, tags or formats. In this case all labels will be tracked.
Let’s say you added page labels “landing page” and “black friday deal 2021” to one of your pages. This page has no other roles (like home page or blog page).
When this page gets viewed, Full Picture will send to your tracking tool information that a page with a type of “landing page” was viewed. It will also inform it, that this page has 2 (or more) terms attached to it: “landing page” and “black friday deal 2021”.
Let’s say that you labeled your homepage with the same labels as above.
If this page gats viewed, Full Picture will send to your tracking tool information that a page with a type of “Home page” was viewed (because it is it’s primary role) and that it has 2 (or more) terms attached to it: “landing page” and “black friday deal 2021”.