Validation mode

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Added to Full Picture in version 4.1

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Validation mode on Google Analytics 4 settings page

Validation mode allows tools, platforms and services to check if your tracking tools are installed correctly on your site.

It does so, by loading the validated tool on all page views for all visitors – without exceptions.

This means that the tool will load for administrators, excluded user roles, visitors who disagreed to cookies, and even those who browse from excluded locations. Additionally, running tools in validation mode does not comply with privacy and cookie laws.

This is why we advise you to enable validation mode only when you are asked to validate your installation and disable it afterwards.