How to use Google Analytics 4 and Universal Analytics at the same time in Full Picture plugin

To use GA 4 and GA UA at the same time you need to make sure that these accounts (Google calls them “properties”) are not connected.

This is important because connected accounts share data between them. We don’t want this because this will inflate the statistics.

If you already created a GA4 property in Google Analytics dashboard then make sure it is not connected to your GA UA – learn how to disconnect GA4 from GA UA.

If you have not created a GA4 property yet but you already have a GA UA property then follow the short tutorial below.

How to create a new GA4 property for use in Full Picture

In order to properly create GA4 property from existing GA UA property follow the steps below:

  1. Visit Google Analytics admin panel and navigate to your websites Universal Analytics Property. You will see there an “Upgrade to GA4” link. Click it.
  2. Next, a panel will slide out with 2 options. Click the “Get Started” button under a headline that reads “I need to create a new Google Analytics 4 property”.
  3. In the popup window simply click “create property” but make sure to uncheck the checkbox (if it is checked). If you don’t do this then data in your GA4 reports will be incorrect!
  4. Next, a new tab will open in your browser. Open it and click “Tag installation” section.
  5. In the “Data streams” screen click the only entry available.
  6. And finally in the slideout menu copy the Measurement ID in the top corner. You will have to paste it into your Google Analytics 4 integration setup screen in Full Picture’s settings.

Enable GA4 and GA UA integrations in Full Picture

After you have created both the GA UA and GA4 properties in Google Analytics you are ready to connect them to your WordPress site via integrations in Full Picture.

Go to your Google Analytics admin dashboard and grab the Tracking ID from GA UA and Measurement ID from GA 4 admin section.

Next, go to the settings of GA4 and GA UA integrations in Full Picture and paste there these IDs.

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