Twitter WooCommerce events

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The list of events and associated data that Full Picture tracks and sends to Twitter.

Purchase event

This event is sent on “thank you for your order” page

Tracked data:

  • value
  • conversion_id
  • currency
  • contents (info on every ordered product: product id, product category, product name, price and quantity)

Checkout event

This event is sent the first time a checkout is started. Event can be sent again only after the visitor makes an order and starts a new checkout.

Tracked data:

  • value
  • currency
  • contents (info on every product in cart: product id, product category, product name, price and quantity)

Content View event

This event is sent when a product details page or a “quick view” window is viewed. Quickview window views are tracked only when they contain a standard WooCommerce “Add to cart button” and a standard hook “woocommerce_after_add_to_cart_button”

Tracked data:

  • value
  • currency
  • contents (product data – product id, category, name, price and quantity)

Add to Wishlist event

This event is sent when a visitor adds a product to a wishlist. Please make sure to configure this correctly in the WooCommerce tracking settings page.

Tracked data:

  • value
  • currency
  • contents (product data – product id, category, name, price and quantity)

Add to Cart event

This event is sent when a single or a variable product is added to cart. Tracking works everywhere where the standard WooCommerce “Add to cart” button and “”woocommerce_after_add_to_cart_button”” are used.

Tracked data:

  • value
  • currency
  • contents (product data – product id, category, name, price and quantity)