E-commerce events tracked by Full Picture

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Full Picture lets you track conversions, purchases and other e-commerce related events on your site.

If you are using one of the supported plugins, the data will be tracked automatically. However, if your plugin is not yet supported or you are not using a plugin (e.g. if you only place a “paypal” button on your site) then you can still track conversions using Full Picture’s custom events.

Events available to track with Full Picture’s custom events

These events can be configured manually to track e-commerce events in unsupported plugins or when no plugins are used. Learn more

  1. Purchase
  2. Conversion
  3. Checkout
  4. Add to cart
  5. Remove from cart
  6. Product view
  7. List item view
  8. Add to wishlist
  9. Lead
  10. Signup
  11. Product search
  12. Other: Event goals
  13. Other: hotjar identify

Events automatically tracked in WooCommerce

These events will be automatically tracked by Full Picture however you can also track other events using Full Picture’s custom events. Learn more

WooCommerce events’ data sent to Google Analytics UA (Universal Analytics)

EventSent data
Purchaseorder details and product details
Checkoutcart items’ details
Add to cartproduct details – supports single, variable and grouped products
Remove from cartproduct details
Product viewproduct details
List item viewproduct details, list item name and position in the list

WooCommerce events’ data sent to Google Analytics 4

EventSent data
Purchaseorder details and product details
Checkoutcart items’ details
Add to cartproduct details – supports single, variable and grouped products
Add to wishlistproduct details
Remove from cartproduct details
Product viewproduct details
List item viewproduct details, list item name and position in the list

WooCommerce events’ data sent to Facebook Pixel

EventSent data
Purchaseorder currency, value and product ids
Checkoutcart items’ ids, vart value, currency
Add to cartproduct id, currency and value
Add to wishlistproduct id, currency and value, product category
Product viewproduct id, currency and value, product category

WooCommerce events’ data sent to Crazy Egg

EventSent data
Purchasetag name “purchase”
Checkouttag name “checkout”
Add to carttag name “add to cart”
Add to wishlisttag name “add to wishlist”
Remove from carttag name “remove from cart”

WooCommerce events’ data sent to Microsoft Clarity

EventSent data
Purchasetag name “purchase”, order id, product ids and names
Checkouttag name “checkout”, product ids and names
Add to carttag name “add to cart”, product ids and names
Add to wishlisttag name “add to wishlist”, product ids and names
Remove from carttag name “remove from cart”, product ids and names

WooCommerce events’ data sent to Google Ads

EventSent data
Conversionorder currency, order value
Purchaseorder value, product ids
Add to cartproduct value and id
Product viewproduct value and id

WooCommerce events’ data sent to Google Tag Manager

By default Full Picture sends to Google Tag Manager these events:

Event Sent data
ConversionAll available data
PurchaseAll available data
CheckoutAll available data
Add to cartAll available data
Add to wishlistAll available data
Remove from cartAll available data
Product viewAll available data
List item viewAll available data

Additionally, Full Picure automatically sends to GTM all custom events set with FP.set() and FP.track().

WooCommerce events’ data sent to Hotjar

EventSent data
PurchaseSeparate tags: order id, product ids, product names
CheckoutSeparate tags: product ids, product names
Add to cartSeparate tags: product ids, product names
Add to wishlistSeparate tags: product ids, product names
Remove from cartSeparate tags: product ids, product names

WooCommerce events’ data sent to Inspectlet

EventSent data
Purchasetag name “purchase”
Checkouttag name “checkout”
Add to carttag name “add to cart”
Add to wishlisttag name “add to wishlist”
Remove from carttag name “remove from cart”

WooCommerce events’ data sent to Linked In

WooCommerce is not yet supported

WooCommerce events’ data sent to Microsoft Advertising

EventSent data
Conversioncurrency and value
Purchaseproduct ids
Add to cartproduct ids
Product viewproduct ids

Apart from tracking the WooCommerce events listed below, Full Picture can also track single events (event goals).

WooCommerce events’ data sent to Pinterest

EventSent data
PurchaseOrder data and products’ data
Add to cartProducts’ data
Product viewProducts’ data

WooCommerce events’ data sent to Plausible

EventSent data
PurchaseOrder data and products’ data
CheckoutCart value and products’ data
Add to cartProducts’ data
Add to wishlistProducts’ data

WooCommerce events’ data sent to Splitbee

EventSent data
Purchasetag name “purchase”
Checkouttag name “checkout”
Add to carttag name “add to cart”
Add to wishlisttag name “add to wishlist”
Remove from carttag name “remove from cart”

WooCommerce events’ data sent to Twitter

Apart from tracking the WooCommerce events listed below, Full Picture can also track single events.

EventSent data
Purchaseorder details and product details
Checkoutcart items’ details
Add to cartproduct details – supports single, variable and grouped products
Add to wishlistproduct details
Product viewproduct details