30+ Unique Features of Full Picture plugin

Full Picture gives you a range of unique and powerful features which:

• improve the quality of collected data
• make compliance with cookie laws much easier
• let you use advanced tracking without spending weeks on coding them (we know that – we spent weeks coding them for you)
• and more. See for yourself on the list below

Full Picture lets you:

• adjust the plugin to your skill level with advanced, standard and easy modes
• prevent tracking you and your employees with a simple link (works even when you are not logged in!)
• include in your privacy policy with an always-current list of tracking tools which you enabled in Full Picture
• see how many visitors use ad blockers
• inform you about JavaScript errors on your site (PRO version)
• prevent tracking pages if they are not viewed, e.g. pages open in tabs won’t get tracked until someone actually looks at them
• check how enagaged your visitors are with engagement time tracking
• track clicks on page elements that are added dynamically
• track when visitors view certain elements on your pages, e.g. popups, notifications, ads, etc.
• label pages by their purpose for comparing
• choose when to start tracking people (after they agree to cookies or with page load). You can even set it on tool-by-tool basis!
• track only the first click in a multi-click, e.g. double-click or rage-click
• prevent tracking form submissions if they happen too quickly after pageload (this may indicate that they were submitted by bots)
• track only those scrolls that matter (not when people are quickly skimming the page)
• track original page titles in Google Analytics reports (not SEO titles tracked by default)
• use Google Analytics UA and Google Analytics 4 at the same time
• use up to 2 integrations of GA UA, 2 integrations of GA 4 and 2 integrations of Facebook Pixel at the same time (PRO)
• easily change prefix of Google Analytics cookies to avoid tracking issues when using multiple Google Analytics tracking tags
• avoid sending GA events to GTM’s data_layer when they are both enabled
• give tracking scripts extra time to send data before the page redirects after a user clicks a link (PRO)
• blur page content behind cookie notice – this is very useful if you want to comply with cookie regulations but want to A/B test landing pages
• make exceptions for certain parts of the page from being blurred
• send to GTM what cookie notice buttons were clicked
• send to GTM what are visitors’ previous cookie choices
• track clicks in cookie notice buttons by tools that don’t get blocked by ad blockers (Plausible, Splitbee, Fathom)
• track ad block usage by tools that don’t get blocked by ad blockers (Plausible, Splitbee, Fathom)
• tag session recordings in Microsoft Clarity (not even Microsoft’s own WordPress plugin can do that)
• tag session recordings in Hotjar (not even Hotjar’s own WordPress plugin can do that)
• identify Hotjar users via their activity (see above)
• tag session recordings in Inspectlet (not even Inspectlet’s own WP plugin can do that)
• choose which version of the Inspectlet integration script to use
• identify logged-in users in Inspectlet
• load Google Optimize script via gtag (default) or optimize.js script (useful if you integrate Google Analytics via a different plugin)
• test data objects sent with any event tracker (PRO, advanced)
• scrape data from HTML and send it to tracking platforms (PRO, advanced)
• track conversions and e-commerce activity in any WP plugin (PRO, advanced)
• oh, and Full Picture does not use jQuery which means no dependencies and faster script execution

And these are some feature that are not unique but are great to-haves:

• redirect 404 pages to a custom page or any page you want
• prevent tracking users of specific roles e.g. admins, editors, shop managers, etc.

* the list was composed after testing various competing WordPress analytics plugins. However there may be other plugins that we have not tested and which have some of the listed functions