Facebook Pixel lets you measure the performance of your advertising campaigns and create audience lists for remarketing campaigns.
Full Picture helps you do both of these things better. Oh, and it also lets you add a second pixel – just in case you need it!
What data you can use in Facebook to build audience lists and track conversions
WooCommerce events and data
User engagement time
WordPress data
Custom meta data from other plugins
Clicks
Form submissions
Scroll depth
User roles
Visibility of page elements
Unique features
Automatically track and send WooCommerce purchases, product views, additions to cart and other events
Does not track pages in tabs until they are viewed
Track clicks with the left and middle mouse button
Track custom meta data from other plugins and frameworks like ACF or Meta Box
Track how long user was actively engaged with the content on site
Label pages for easy grouping and analysis
and more
Other plugin features
Features and functions listed below are common to other ready-to-use integrations available in Full Picture plugin for WordPress.
Use 16 other ready-to-use integrations with tracking and marketing tools or add your own scripts
Send WooCommerce events automatically to all enabled integrations
Use an in-built privacy-focused cookie notice with geolocation!
Easily prevent tracking yourself and your employees with a unique tracking-prevention solution
Create a custom 404 page and redirect there everyone who clicks a broken link
Use a special shortcode to add to your privacy policy an always-current list of the trackign tools you use