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Can you use Google Optimize and be compliant with GDPR and Cookie Law?

In order to use the full potential of Google Optimize it needs to be loaded when the page loads. When it does, it can modify the page’s content before it can be noticed by the user. This of course is super important to make the results of A/B tests reliable. However… The problem is that according to Cookie Law site visitors need to give their consent to cookies that Google Optimize needs. In other words, no tests will run until users give their consent to cookies. This realistically makes all tests on landing pages impossible to run. But there is another twist to this story – Google Analytics. Fortunately it is a minor one. The thing is that Google Optimize

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The big confusion – GDPR and cookie consent vs the web.

Ever since Cookie Law directive was introduced in EU countries there have been questions. People complained that the directive is lax and open for interpretations. But the fact that EU countries could implement it differently added to the confusion even more. With the implementation of EU’s GDPR regulation the confusion increased even more. Even the basic concepts are no longer simple. Just to name a few: What are cookies and what they really do? What do cookies have to do with data processing? Do I have to show cookie banner if I have a site outside EU? What is personally indetifiable information (PII)? Do I still have to ask for cookie consent it I don’t collect PII? Who can process

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Google Analytics is not for everyone. In fact, it may not be for you too.

Let me be clear here with one thing. Google Analytics is a powerful and flexible tool, and I am not going to argue with that. What I am trying to say, that Google Analytics is… not for everyone. It is just too difficult for many, many users. Is it for you? Read on. Oh. And BTW. This article is based on my experience with Google Analytics Universal Analytics. The newly released Google Analytics 4 lacks many features available in the UA. That is why it is not the right time to write about it. Proper Google Analytics setup is a tough cookie For people who have their first contact with Google Analytics, installation of GA’s scripts may seem trivial –

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