Let me be clear here with one thing. Google Analytics is an amazingly powerful and flexible solution, and I am not going to negate that. What I am trying to say, that Google Analytics is… not for everyone. It is just too difficult for many, many users. Is it for you? Read on. Oh. And BTW. This article is based on my experience with the currently most powerful version of Google Analytics – Universal Analytics. The newly released version – Google Analytics 4 – lacks many features available in UA. That is why it is not the right time to write about it. Proper Google Analytics setup is a tough cookie For people who have their first contact with Google
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