In order to use the full potential of Google Optimize it needs to be loaded when the page loads. When it does, it can modify the page’s content before it can be noticed by the user. This of course is super important to make the results of A/B tests reliable. However… The problem is that according to Cookie Law site visitors need to give their consent to cookies that Google Optimize needs. In other words, no tests will run until users give their consent to cookies. This realistically makes all tests on landing pages impossible to run. But there is another twist to this story – Google Analytics. Fortunately it is a minor one. The thing is that Google Optimize
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