To understand the problem behind Google Optimize, GDPR and cookie consent we need to look at the way Google Optimize works. A (very) simplified process looks like that: A visitor requests a web-page. Before the page is fully loaded both Google Optimize AND Google Analytics get loaded. Google Optimize changes a part of the page before it is shown to the user. Google Analytics tracks the statistics and conversions. The second point is very important here. Google Optimize requires Google Analytics to be installed and running. What this means is that we not only should we be concerned with GDPR compliance with Google Optimize but also with Google Analytics. And now, let’s look what GDPR requiremes us to do. What
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