How to disconnect Google Analytics 4 from Universal Analytics

To disconnect Google Analytics 4 from Google Analytics Universal Analytics you need to: Go to your GA 4 property (Tracking ID starts with “UA”) Click “Data Streams” Choose entry with your website Find “Manage connected site tags” If you can see that the number of connected tags is greater than 0 click it and you … Read more

How to turn off automatic tracking in Google Analytics 4 Enchanced Measurement

Google Analytics 4 Enchanced Measurement let’s you automatically track: outbound links site search video engagement file downloads scrolls Somethimes however, you may want to disable some of these automatic tracking options in order to use a more robust ones provided with Full Picture. Some of them include scroll tracking and file download tracking. Scroll tracking … Read more

How to use custom grouping in Google Analytics Universal Analytics

This video explains how to register custom dimensions, metrics and content grouping in Google Analytics Universal Analytics. In order to enable Custom Grouping in Google Analytics Universal Analytics you need to: Go to the “Admin” panel is GA (1) Select the correct “Property” > “Account” > and “View” with your website data (2) Choose “Content … Read more