Why conversion funnels make no sense

You know what a conversion funnel looks like. It is a 2-dimensional representation of a process of converting a person into a customer. In most funnels, the stages are the same as in the AIDA model – Awareness, Interest, Desire, Action/Conversion. Sometimes there is an extra “Retention” stage that describes a whole different funnel where … Read more

Free & cheap Google Analytics 4 alternatives

In one of my previous articles I talked about why Google Analytics is a bad choice for website owners and administrators in terms of data quality, usability and privacy. In this article I will give you some ideas of tools that can replace its most important function – traffic measurement. I will also briefly mention … Read more

My WordPress guilty pleasures

There are things in life that you should do, you have to do and the do-if-you-wants.  WordPress guilty pleasures are obviously in the last one. However, unlike watching Korean romantic dramas or music so bad that no-one should know about it, WordPress guilty pleasures look almost like work. Or at least my wife sees them … Read more